Radio: Boake Back | TIME

TIME

July 24, 1939 12:00 AM GMT-4

The gloomy, clip-clop gutturals of Boake Carter, British-speaking newscaster, abruptly went off the air in August 1938. Apparent reason: outspoken Boake was embarrassing his sponsors, General Foods, by airing more opinions than they had bargained for. Since then Boake Carter has been opinionating on his own in a syndicated column (67 newspapers), has covered 50,000 lucrative lecture miles. Last week he turned up at the Atlantic City convention of the National Association of Broadcasters (see below), primed for a radio comeback. He offered for sale a series of transcribed news broadcasts. Radiomen who heard his three samples found he had grown more cautious. But after hearing his asking price of $50 for five 12½ min. transcriptions (higher if the broadcast is sponsored), they concluded that Boake had not lost his brass.

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